What it takes to have great style.

“Most importantly, you have to be yourself, be who you are and take time to be open and honest with yourself. That is what it's all about. If you don't know yourself, you'll never have great style. You'll never really live. To me, the worst fashion faux pas is to look in the mirror, and not see yourself." — Iris Apfel

“Great personal style is an extreme curiosity about yourself.” — Iris Apfel

"Fashion you can buy, but style you possess. The key to style is learning who you are, which takes years. There's no how-to roadmap to style. It's about self-expression and, above all, attitude."

Fashion as a medium for self exploration.